A digital magazine becomes a success when backed by a vigorous strategy, isn’t it?
Creation and distribution if done right, all other magazine publication aspects can be easily met or executed.
Right from the decision of publishing a digital magazine, each and every step is crucial and dramatically impacts the magazine’s market value. A casual attitude in creating and distributing a digital magazine is certain to result in a dwindling performance.
Thus, a buckled down approach is essential to create and distribute a profitable digital magazine you longed-for.There is more than one way to create and distribute your digital magazine. During the whole process, it’s important to consider certain factors like available resources, target audience, usability, and overall marketing strategy.
Let’s not miss any opportunity and start right away. Here are a few ways to achieve the goal:
In case of limited budget and time, PDF magazines are excellent. They can be easily created and exported using any design software or PDF editor. PDFs often give the feel of an enhanced print magazine with the advantage of portability. It is also possible to add interactivity in the form of hyperlinks and high-quality images to make the content more informative and attractive.
The created PDF magazine can be easily distributed to the users in the form of a downloadable PDF. Users have the option to read the downloaded magazine as per their convenience on their mobile phones or computers.
However, the file size needs to be carefully monitored in this case. It becomes a disadvantage if the file size exceeds a few tens of MBs.
This is a great option if there are no resource constraint. Creating a complete website for the magazine helps in reaping long-term benefits. In addition to increasing website traffic, this process has better readability, user-experience, broad consumer base, share-ability, and no storage limitation.
Beneficial for both authors and readers, the articles can be easily uploaded and read by readers using various browsers on phone or computer. Every article has a designated page with lots of interactivity and user engagement. Add video and impressive images to gain, retain and grow more audience. It allows a better communication flow between the publisher and user in terms of comments and feedback.
Publishing a magazine app is a great approach to interact with your users in an innovative manner. It can be done by designing an app using any suitable design software. An app has the biggest advantage of being instantly accessible to the readers. It supports reading while you’re waiting for your friend at the coffee shop or while traveling to work on a train.
Quick creation to quick distribution, it allows the publishers to get along with the users by adding easily navigable pages with cleaner layouts, and tons of interactive features like high-quality multimedia and adding other device-specific characteristics.
The magazine app can be quickly distributed to the play stores (like Apple’s App Store, Google Play, and Amazon Kindle store) or other online marketplaces. These apps are then downloaded and installed by the users on their native devices.
While all the mentioned approaches have many similarities, each of them possess unique attributes. One may choose a single method or go forward with a hybrid policy comprising of more than one plan.
Take out time to think and adopt the right strategy to spare of all the future headaches and trouble.